Yesterday, our CEO Dan Adamson spoke at Ford Motor Company Innovation Day in Dearborn, Michigan, sharing how AI is helping manufacturers capture expertise and train the next generation of technicians.
The scale of the problem is easy to state and hard to overstate: by National Automobile Dealers Association estimates, the US automotive industry needs to replace nearly 76,000 technicians every year to keep up with retirements and new-job demand. The need for faster, more consistent training has never been greater.
Our answer is to guide every step in real time. Teams onboard faster and more effectively, errors fall, and critical skills stop leaving with the people who carry them: they are captured as interactive procedures and delivered at the point of work, across generations of workers. It is the same approach we bring to automotive plants and service centres every day.



